About Us

Elsa Capital was founded in Q4 2024 in San Francisco with the belief that Generative AI will be the most transformative shift in financial and professional services in our lifetime.

We are thesis-driven investors, focusing on two key areas:

  1. Vertical AI applications—particularly in financial and professional services.

  2. Secular long-term opportunities in fintech—including embedded finance, CFO software stack, B2B payments, wealth-tech, and more.

We invest in pre-seed and seed stage.

Founded by former operator and founder, we know that building a billion-dollar company takes far more than just capital. That’s why we bring deep domain expertise, hands-on operating experience, and an extensive network to help our founders scale and succeed.

Sarah Fu, Founder & Managing Partner

Sarah is the Founder & Managing Partner of Elsa Capital, bringing deep financial services expertise and high-growth tech operating experience to support our founders.

Sarah is a seasoned investor, having overseen $8 billion in financial and business services companies at Fidelity, including being the largest investor in and generating over $1 billion in investment returns on financial data and software companies like S&P Global and MSCI. A builder and operator at heart, Sarah played a key role in Stripe's hypergrowth, leading product, strategy, and finance initiatives as the company scaled from $5 billion to $100 billion valuation. She also built a fintech startup from the ground up as co-founder and CEO. Earlier in her career, Sarah helped execute over $25 billion of financing and M&A transactions as a technology investment banker at Morgan Stanley, where she saw firsthand many of the manual tasks that AI could automate today.

Sarah holds an MBA from Stanford Graduate School of Business, a B.S. dual degree in Bioengineering and Finance, summa cum laude, from the University of Pennsylvania, and is a CFA charterholder. She lives in San Francisco with her husband and two daughters.

Email: sarah@elsacap.co

Learn more: Personal website | LinkedIn