The name 'Elsa' is inspired by the belief that each and every one of us has a unique superpower—our own “magic.”

It’s up to us to fully embrace it, and take courageous actions to create the future we want to see.

P.S. on the right, you see the first laptop sticker Sarah has ever had, placed there by her 3-year old daughter, who whole-heartedly believes she is the Queen Elsa and has “magic” :) Sometimes, our kids are our biggest inspiration.